This is the fashion campaign for Rime Arodaky 2015 Resort Collection. This is the first time Rime launched a capsule collection for brides intending to extend their d-day the time of a getaway. That campaign was shot in Southern California and the inspirations behind this line are Stevie Nicks' boho style and the Coachella festival vibes. Every piece carries a city, area, or street name that evokes Rime's California dream.